MarketingSherpa “If you’re cutting your search budget to target only keywords with immediately obvious ROI (i.e. where clicks convert on the first visit), first consider this real-life story that Michael DeHaven, Ecommerce Marketing Manager at CareerBuilder.com told me: “We were beginning to cut the majority of our paid search budget, because we were struggling to get any […]

Launching Your Mompreneur Business
Entrepreneur.com “The desire to work from home certainly isn’t a new one. For years, parenting magazines have had back pages filled with ads for various medical-billing, stuffing-envelope and cold-calling types of jobs. And if that didn’t appeal to you, you could consider watching other people’s children. (That way, your work included your little ones at home […]

How to Raise an Entrepreneur
Inc.com “Like many business owners, Michelle, who is now 55 years old, wanted her children to understand what it meant for her to be an entrepreneur. I made sure my children saw me not only as a parent but also as a working parent, she says. They grew up with us talking about business at breakfast. […]

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